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| Titel |
Music in the market |
| Auteur |
D. Cusic |
| Plaats van uitgave |
Bowling Green |
| Uitgever |
Bowling green state university popular press |
| Jaar van uitgave |
1996
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| ISBN |
0-87972-693-8
(Clothbound)
0-87972-694-6
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| Annotatie |
- VIII, 189 p. : bijl. ; 23 cm
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| Trefwoorden |
muziekindustrie, marketing, managementtheorie, klassieke muziek, popmuziek |
Samenvatting
Met reg. - Bibliografie : p. 180-183 Exploration of the relationship of popular music and popular culture, surveys of the money flow, talent acquisition and development, artwork and promotion, the strategies of multinational recording companies as they market music to consumers through media and retailers, artists and management. Marketing of specialty musics, such as classical gospel, jazz, bluegrass, rap and folk. |
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 .01.P)  |
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