Music in the market
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Exemplaarnummer Plaatscode 96-510
TitelMusic in the market
Auteur
Plaats van uitgaveBowling Green
Jaar van uitgave1996
Materiaalboek
ISBN0-87972-693-8(Clothbound)0-87972-694-6
Annotatie- VIII, 189 p. : bijl. ; 23 cm
Onderwerpmuziekindustrie, marketing, managementtheorie, klassieke muziek, popmuziek
Samenvatting
Met reg. - Bibliografie : p. 180-183 Exploration of the relationship of popular music and popular culture, surveys of the money flow, talent acquisition and development, artwork and promotion, the strategies of multinational recording companies as they market music to consumers through media and retailers, artists and management. Marketing of specialty musics, such as classical gospel, jazz, bluegrass, rap and folk.
| Exemplaarnummer | 96-510 |
| Plaatscode |
