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| Titel |
How to set up and run a fashion label |
| Auteur |
T. Meadows |
| Plaats van uitgave |
London |
| Uitgever |
Laurence King |
| Jaar van uitgave |
2009
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| ISBN |
978-1-85669-575-6
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| Annotatie |
176 p. : afb., tab. ; 25 cm. - Met lit. opg. - Met reg.
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| Trefwoorden |
marketing, marktonderzoek, management, financiering, zelfstandige ondernemers, mode, winkels, vormgevers, handleidingen (vorm) |
Samenvatting
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all. No-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Tips, case studies and tasks to help to analyse yourself, your market and your product. |
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