How to set up and run a fashion label
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Exemplaarnummer Plaatscode 10-017
TitelHow to set up and run a fashion label
Auteur
Plaats van uitgaveLondon
UitgeverLaurence King
Jaar van uitgave2009
Materiaalboek
ISBN978-1-85669-575-6
Annotatie176 p. : afb., tab. ; 25 cm. - Met lit. opg. - Met reg.
Onderwerpmarketing, marktonderzoek, management, financiering, zelfstandige ondernemers, mode, winkels, vormgevers, handleidingen (vorm)
Samenvatting
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all. No-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Tips, case studies and tasks to help to analyse yourself, your market and your product.
