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| Titel |
Healthy, wealthy and wise : arts marketing association conference, july 1999 : St. David's Hall, Cardiff, thursday July 29 - saturday July 31 1999 |
| Auteur |
L. Hill |
| Corporatieve auteur |
Arts marketing association |
| Plaats van uitgave |
Cambridge |
| Uitgever |
Arts marketing association |
| Jaar van uitgave |
1999
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| Annotatie |
110 p. : tab., bijl. ; 31 cm
471 Kb
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| Trefwoorden |
marketingtheorie, fondsenwerving, culturele organisaties, culturele accommodaties, publiek, Verenigd Koninkrijk, congresverslagen (vorm) |
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Samenvatting
Papers about different subjects in arts marketing: getting closer to audiences; strategies and tactics; new technologies; exploring income sources as fundraising and sponsoring; creating cultural communities; the role of management. |
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