Healthy, wealthy and wise : arts marketing association conference, july 1999 : St. David's Hall, Cardiff, thursday July 29 - saturday July 31 1999
TitelHealthy, wealthy and wise : arts marketing association conference, july 1999 : St. David's Hall, Cardiff, thursday July 29 - saturday July 31 1999
Auteur
Corporatieve auteur
Plaats van uitgaveCambridge
UitgeverArts marketing association
Jaar van uitgave1999
Materiaalboek
Annotatie110 p. : tab., bijl. ; 31 cm
471 Kb
471 Kb
Onderwerpmarketingtheorie, fondsenwerving, culturele organisaties, culturele accommodaties, publiek, Verenigd Koninkrijk, congresverslagen (vorm)
Digitaal document
Samenvatting
Papers about different subjects in arts marketing: getting closer to audiences; strategies and tactics; new technologies; exploring income sources as fundraising and sponsoring; creating cultural communities; the role of management.