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| Titel |
How critical are critical reviews? The box office effects of film critics, star power, and budgets |
| Auteur |
S. Basuroy, S. Chatterjee, S.A. Ravid |
| Tijdschrifttitel |
In: Journal of marketing. 67(2003)4(Oct.103-117) |
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| Trefwoorden |
publiek, kunstkritiek, films, filmtheaters, motivatie, beoordeling, marketing, analyse, statistieken (vorm), tijdschriftartikelen (vorm) |
Samenvatting
Authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets. |
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