How critical are critical reviews? The box office effects of film critics, star power, and budgets
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Exemplaarnummer Plaatscode M07-083
TitelHow critical are critical reviews? The box office effects of film critics, star power, and budgets
Auteur
BronIn: Journal of marketing. 67(2003)4(Oct.103-117)
Materiaalartikel
Onderwerppubliek, kunstkritiek, films, filmtheaters, motivatie, beoordeling, marketing, analyse, statistieken (vorm), tijdschriftartikelen (vorm)
Samenvatting
Authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets.