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Titel
What can managers do for creativity? : brokering creativity in the creative industries
Auteur
Chr. Bilton
,
R. Leary
Tijdschrifttitel
In:
The international journal of cultural policy
. 8(2002)1(.49-64)
Trefwoorden
managementtheorie
,
creativiteit
,
creatieve industrie
,
culturele organisaties
,
tijdschriftartikelen (vorm)
Samenvatting
The dominant view of creativity has led to an opposition between 'creatives' and 'managers'. In the creative industries it is not enough to have good ideas, it is also necessary to turn them into revenue streams.