What can managers do for creativity? : brokering creativity in the creative industries
TitelWhat can managers do for creativity? : brokering creativity in the creative industries
Auteur
BronIn: The international journal of cultural policy. 8(2002)1(.49-64)
Materiaalartikel
Onderwerpmanagementtheorie, creativiteit, creatieve industrie, culturele organisaties, tijdschriftartikelen (vorm)
Samenvatting
The dominant view of creativity has led to an opposition between 'creatives' and 'managers'. In the creative industries it is not enough to have good ideas, it is also necessary to turn them into revenue streams.