Our creative potential : paper on culture and economy
TitelOur creative potential : paper on culture and economy
Corporatieve auteur
Plaats van uitgaveThe Hague
Jaar van uitgave2005
Materiaalboek
Annotatie
1,6 mb
1,6 mb
Onderwerpcreatieve industrie, creativiteit, economisch belang, commerciële organisaties, marketing, Nederland
Digitaal document
Samenvatting
Goal of this paper is to intensify the economic potential of culture and creativity by boosting the creative powers of Dutch trade and industry. This works two ways; on the one hand, the business community gains more insight into the opportunities offered by the creative sector. On the other hand, it encourages business operating in the creative sector to look more closely at marketing opportunities.