How critical are critical reviews? The box office effects of film critics, star power, and budgets
-
Copy number Shelfmark M07-083
TitleHow critical are critical reviews? The box office effects of film critics, star power, and budgets
Author
SourceIn: Journal of marketing. 67(2003)4(Oct.103-117)
Materialartikel
Subjectpubliek, kunstkritiek, films, filmtheaters, motivatie, beoordeling, marketing, analyse, statistieken (vorm), tijdschriftartikelen (vorm)
Abstract
Authors investigate how critics affect the box office performance of films and how the effects may be moderated by stars and budgets.