Money can buy : een onderzoek naar het relatieve belang van de mechanismen en motieven bij de totstandkoming van giften van 'major donors' aan kunstinstellingen

This master thesis focuses on the researching of the relative importance of the motives and mechanisms that play a role in the process of the realization of monetary gifts of major donors to art institutions. In the first part of this thesis a ‘theoretical chain’ is created that helps to understand what motives and mechanisms could play a role in ‘cultural gift giving’ and what positions a patron could (want to) take within the cultural field. In the second part of this thesis the theoretical chain is used to analyse the results of interviews conducted with eight major donors of two major Dutch art institutions (Het Concertgebouw and Het Rijksmuseum) and their fundraising employees.