How to set up and run a fashion label
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Copy number Shelfmark 10-017
TitleHow to set up and run a fashion label
Author
Place of publicationLondon
PublisherLaurence King
Year of publication2009
Materialboek
ISBN978-1-85669-575-6
Notes176 p. : afb., tab. ; 25 cm. - Met lit. opg. - Met reg.
Subjectmarketing, marktonderzoek, management, financiering, zelfstandige ondernemers, mode, winkels, vormgevers, handleidingen (vorm)
Abstract
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business - from marketing and PR to manufacturing your collection, and where to find the money to finance it all. No-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Tips, case studies and tasks to help to analyse yourself, your market and your product.
