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Actions	accidental library marketer Remove from selection Add to selection TitleThe accidental library marketer Author K. Dempsey Place of publicationMedford PublisherInformation today Year of publication2009 Materialboek ISBN978-1-57387-368-0 NotesXVI, 294 p. : afb., bijl., fig., tab. ; 23 cm. - Met lit. opg. - Met reg. Subjectmarketing, bibliotheken, internet, digitalisering, fondsenwerving, publiekswerving, Verenigde Staten, handboeken (vorm) External documentNot available in this library. See other libraries, via Abstract Guide for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. It reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships.

TitleThe accidental library marketer

Author

K. Dempsey

Place of publicationMedford

PublisherInformation today

Year of publication2009

Materialboek

ISBN978-1-57387-368-0

NotesXVI, 294 p. : afb., bijl., fig., tab. ; 23 cm. - Met lit. opg. - Met reg.

Subjectmarketing, bibliotheken, internet, digitalisering, fondsenwerving, publiekswerving, Verenigde Staten, handboeken (vorm)

External documentNot available in this library. See other libraries, via

Abstract

Guide for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. It reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships.

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