Our creative potential : paper on culture and economy
TitleOur creative potential : paper on culture and economy
Place of publicationThe Hague
Year of publication2005
Materialboek
Notes
1,6 mb
1,6 mb
Subjectcreatieve industrie, creativiteit, economisch belang, commerciële organisaties, marketing, Nederland
External document
Abstract
Goal of this paper is to intensify the economic potential of culture and creativity by boosting the creative powers of Dutch trade and industry. This works two ways; on the one hand, the business community gains more insight into the opportunities offered by the creative sector. On the other hand, it encourages business operating in the creative sector to look more closely at marketing opportunities.