Advertising effectiveness in UK film distribution
TitleAdvertising effectiveness in UK film distribution
Author
Place of publicationLondon
PublisherUK Film council
Year of publication2003
Materialboek
NotesVI, 45 p. : bijl., fig., tab. ; 30 cm. - With summary
Subjectfilmindustrie, economisch belang, publiciteit, distributie, kaartverkoop, Verenigd Koninkrijk, statistieken (vorm), impact
External document
Abstract
Estimation of the impact that advertising has on box office receipts and distributors' rentals and examination of the difference between advertising media and types of film.