This way up : a flat-pack guide to marketing the arts
TitleThis way up : a flat-pack guide to marketing the arts
Author
Place of publicationCambridge
Year of publication2007
Materialboek
ISBN978-1-903315-07-1
Notes82 p. : afb., tab. ; 30 cm. - Met lit. opg.
Subjectmarketing, publiekswerving, fondsenwerving, culturele organisaties, Verenigd Koninkrijk, case-studies (vorm), handleidingen (vorm)
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Abstract
Publication for small organisations to make their marketing activities more effective. This Way Up is produced in collaboration with Arts Council England and with the support of Audiences Central.
