Creative industries : contracts between art and commerce

Caves analyzes a wide variety of fields of cultural production (visual and performing arts, television, film, music, print) to explore the ties between different kinds of cultural products and the theories of contracts and economic organization. Key to his exploration is the location of production: whether talented producers are employed within firms or creative work is contracted with outside agencies. Rather than consider the role of cultural policy, Caves focuses on the behavior of the producers and marketers of cultural products.