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| Titel |
Marketing the arts |
| Auteur |
S. Blackull, J. Meek, S. Windybank |
| Plaats van uitgave |
Paris |
| Uitgever |
The International council of museums (ICOM) |
| Jaar van uitgave |
1992
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| ISBN |
92-9012-113-0
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| Annotatie |
The International council of museums. - 256 p. : afb. ; 24 cm
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| Trefwoorden |
readers (vorm), internationaal, sponsoring, marketingtheorie, public relations, management, consumenten, publiekswerving, kunst |
Samenvatting
Papers on corporate sponsorship, marketing/advertising, audience development, presentation and management. |
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