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| Titel |
Marketing strategies for arts organisations |
| Auteur |
P. Steidl, R. Hughes |
| Editie |
2nd ed.
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| Plaats van uitgave |
Surry Hills |
| Uitgever |
Australia council for the arts |
| Jaar van uitgave |
1999
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| ISBN |
1-86257-143-0
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| Annotatie |
1e dr. : 1997
213 p. : fig., tab. ; 30 cm. - Met lit. opg.
1,6 mb
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| Trefwoorden |
marketingtheorie, culturele organisaties, culturele accommodaties, consumenten, publiekswerving, Australië |
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Samenvatting
Focuses on how marketing can contribute to achieving the organisation's Vision, Mission and Goals and assumes that the latter have been identified and clarified. Step by step guide to developing effective marketing strategies. Introduction to processes for reviewing competition and defining target markets or audiences. Guide through the development of marketing strategy. Provides a useful toolbox of practical techniques, to support future strategy development. |
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