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| Titel |
Smart arts : marketing the arts in New Zealand = Toi huatau : te häpai i ngä mahi toi i Aotearoa |
| Auteur |
N. Nicolaou, E. Kerr |
| Plaats van uitgave |
Wellington |
| Uitgever |
Creative New Zealand |
| Jaar van uitgave |
2003
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| ISBN |
0-477-06543-0
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| Annotatie |
75 p. : afb., bijl., schema's ; 27 cm
1,7 mb
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| Trefwoorden |
marketingtheorie, culturele organisaties, kunstenaars, kunst, publiek, consumenten, Nieuw Zeeland |
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Samenvatting
Creative New Zealand has published a marketing guide aimed at artists, entry-level publicists and producers to help them build audiences for their work. |
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