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| Titel |
As heard on TV : popular music in advertising |
| Auteur |
B. Klein |
| Plaats van uitgave |
Farnham, [etc.] |
| Uitgever |
Ashgate |
| Jaar van uitgave |
2009
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| Reeks |
Ashgate popular and folk music series |
| ISBN |
978-0-7546-6665-3
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| Annotatie |
X, 168 p. : bijl. ; 24 cm. - Bibliography: p. 149-159. - Met reg.
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| Trefwoorden |
popmuziek, populaire cultuur, reclame, radio, televisie, commercialisering, media-industrie, auteursrecht, twintigste eeuw |
Samenvatting
Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, autor considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of key themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. |
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