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Titel Film critics : influencers or predictors
Auteur S.M. Shugan, J. Eliashberg
Tijdschrifttitel In:  Journal of marketing. 61(1997)(Apr.68-78)
Trefwoorden tijdschriftartikelen (vorm), kunstkritiek, films, publiek, marketing


Samenvatting
Empirically is shown that critical reviews correlate with late and cumulative box office but do not have a significant correlation with early box office receipts. This finding suggests that critics appear to act more as leading indicators than as opinion leaders.