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| Titel |
The accidental library marketer |
| Auteur |
K. Dempsey |
| Plaats van uitgave |
Medford |
| Uitgever |
Information today |
| Jaar van uitgave |
2009
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| ISBN |
978-1-57387-368-0
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| Annotatie |
XVI, 294 p. : afb., bijl., fig., tab. ; 23 cm. - Met lit. opg. - Met reg.
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| Trefwoorden |
marketing, bibliotheken, internet, digitalisering, fondsenwerving, publiekswerving, Verenigde Staten, handboeken (vorm) |
Niet aanwezig in deze bibliotheek. Wel bij andere bibliotheken, zie |
Samenvatting
Guide for library professionals and paraprofessionals who find themselves in an awkward position: they need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. It reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. |
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