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| Titel |
The importance of ticket prices for theatre patrons |
| Auteur |
F. Colbert, C. Beauregard, L. Vallée |
| Tijdschrifttitel |
In: International journal of arts management. 1(1998)1(Fall.8-15) |
| Annotatie |
Met lit. opg.
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| Trefwoorden |
prijsbeleid, theater, publiek, tijdschriftartikelen (vorm) |
Samenvatting
In a survey conducted among the audiences of seven theatres varying in size, the authors found a diversity of attitudes regarding ticket prices, not only between subscribers and non-subscribers, but also within each of these consumer groups. The study shows that for one segment of this clientele, the main factor limiting the number of theatre outings is a lack of time, while the second group of consumers cites the price of theatre tickets as the decisive factor. |
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