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| Titel |
Measuring the economic value of museums and galleries digital offers : an exploratory use of contingent valuation techniques |
| Auteur |
S. Jacobs, M. Arber, H. Bakhshi, ... [et al.] |
| Plaats van uitgave |
London |
| Jaar van uitgave |
2023
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| Annotatie |
ongepag.
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| Trefwoorden |
musea, galeries, economisch belang, digitalisering, Verenigd Koninkrijk, onderzoeksrapporten (vorm) |
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Samenvatting
This research analyses how contingent valuation techniques can be used to measure the economic value of museums and galleries digital offers. The aim of the report was to analyse if it would be possible to estimate the value of a museum or gallery’s digital offer (digital is defined as any online content offered by art galleries and museums specifically, which may include audio and visual imagery, games, videos, social media posts and more) using the same economic valuation techniques applied to the traditional offline offer. The findings suggest a tentative yes paired with a caution that “digital offer” is a slippery concept. |
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