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| Titel |
Art and business : new strategies for corporate collecting |
| Auteur |
M. Jacobson |
| Plaats van uitgave |
London |
| Uitgever |
Thames and Hudson |
| Jaar van uitgave |
1993
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| ISBN |
0-500-23673-9
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| Annotatie |
224 p. : afb. ; 30 cm
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| Trefwoorden |
Europa, Verenigde Staten, Japan, kunstcollecties, bedrijfscollecties, sponsoring, beeldend kunstenaars, beeldende kunst |
Samenvatting
Bibliografie : p. 217-220.Met reg. Survey of the most innovative corporate patrons in eight countries in 40 case studies. Business plays a vital role in contemporary art, and art keeps a corporation in selling its image in a competetive marketplace. Companies have not only embellished their interiors with high-quality collections, some businesses have actually established their own museums, or have their own exhibition spaces. |
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