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| Titel |
Marketing culture and the arts |
| Auteur |
F. Colbert, Ph. Ravanas, J. Brunet, ... [et al.] |
| Editie |
5 th.
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| Plaats van uitgave |
Montreal |
| Uitgever |
HEC |
| Jaar van uitgave |
2019
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| ISBN |
9782980860287
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| Annotatie |
XXI, 358 p. : fig., tab., schema's ; 23 cm. - Met lit.opg. - met index. - With summary
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| Trefwoorden |
management, marketingtheorie, cultuur, kunst, markt, prijsbeleid, case-studies (vorm) |
Samenvatting
Attention is given to the restrictions unique to artistic products and the subsequent choice of marketing strategies. Basic marketing concepts in the traditional sense are described and their application to the context of culture and the arts is discussed. |
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