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| Titel |
Expanding the audience for the performing arts |
| Auteur |
A.R. Andreasen |
| Plaats van uitgave |
Washington |
| Uitgever |
Sevenlocks |
| Jaar van uitgave |
1991
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| Reeks |
National endowment for the arts, Research division
;
24 |
| ISBN |
0-929765-01-X
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| Annotatie |
National endowment for the arts VI, 56 p. : bijl., fig., tab. ; 26 cm.
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| Trefwoorden |
Verenigde Staten, publiekswerving, podiumkunsten, marketing |
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Samenvatting
Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings. |
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