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Titel Guide part I - tools of audience development: a practical guide for cultural operators : study on audience development : how to place audiences at the centre of cultural organisations
Auteur A. Bollo, ... [et al.]
Plaats van uitgave Luxembourg
Uitgever Publications Office of the European Union
Jaar van uitgave 2017
ISBN 978-92-79-65081-9
Annotatie 15 p.
Trefwoorden cultuur, kunst, culturele organisaties, publiek, publiekswerving, internet, sociale vraagstukken, internationaal, handleidingen (vorm)


Samenvatting
The study on audience development : how to place audiences at the centre of cultural organisations aims to provide successful approaches and methods in the area of Audience Development to the European Commission as well as to equip cultural leaders inside an organization with the means to make a transition towards a more audiencecentric organization on both the internal and external levels. This is the guide for cultural organisations. Other documents as the final report, the catalogue with case studies and a set of recommendations for policy makers (Guide part II – rules for audience development: key recommendations) are available as stand-alone documents.