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| Titel |
Loyalty optimization in Theaters Tilburg : how to effectively personalize online marketing communications? |
| Auteur |
I. Blom |
| Jaar van uitgave |
2014
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| Annotatie |
IX, 62 p. : bijl., schema's ; 30 cm
NHTV academic premaster thesis SBM
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| Trefwoorden |
theaters, publiek, public relations, marketing, sociale media, Tilburg, scripties (vorm) |
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Samenvatting
Purpose of this study is to identify how to effectively personalize online marketing communications within Theaters Tilburg in order to support the company’s customer relationship management’ practices. The both qualitative as quantitative study is based on ten qualitative interviews with theatre guests and three different experiments with the company’s current online marketing communication tools including the newsletter, Google Adwords, and Facebook. |
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