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| Titel |
Music, markets and consumption |
| Auteur |
D. O'Reilly, L. Gretchen, K. Kubacki |
| Plaats van uitgave |
Oxford |
| Uitgever |
Goodfellow |
| Jaar van uitgave |
2013
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| ISBN |
978-1-908999-52-8
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| Annotatie |
232 p. : tab. ; 23 cm. - Met lit.opg.
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| Trefwoorden |
markt, publiek, muziek, sociaal-economische positie, muzieksociologie, marketing, muziekindustrie, consumenten, musici |
Samenvatting
Selection of theoretical perspectives which reflect on the exchange of music and broadens the range of issues which marketeers need to think about when considering how to market music. Publication draws upon marketing and consumer studies theory to think through issues like: music as a ‘product’; musical brands; the music 'consumer'; the marketing of live music; musical tribes; the musician as marketer; the music business environment. |
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