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| Titel |
Key concepts in creative industries |
| Auteur |
J. Hartley, J. Potts, C. Cunningham, T. Flew, M. Keane, J. Banks |
| Plaats van uitgave |
Los Angeles |
| Uitgever |
Sage |
| Jaar van uitgave |
2013
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| Reeks |
Sage key concepts |
| ISBN |
978-1-4462-0289-0
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| Annotatie |
184 p. ; 24 cm
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| Trefwoorden |
media-industrie, creatieve industrie, creativiteit, vormgeving, kunst, netwerken, nieuwe media, techniek, markt, cultuurbeleid, juridische aspecten, economische aspecten |
Samenvatting
In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities. This book presents an organized study of the key concepts that underlie and motivate the field of creative industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. |
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