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Titel Desperately seeking the audience
Auteur I. Ang
Uitgever Routledge
Jaar van uitgave 1991
ISBN 0-415-05270-X
Annotatie London [etc XII, 203 p. ; 24 cm
Trefwoorden Europa, Verenigde Staten, televisie, kijk- en luistergedrag, sociologie

Niet aanwezig in deze bibliotheek. Wel bij andere bibliotheken, zie

Samenvatting
Bibliografie : p. 186-199 Met reg. The author argues that despite televisions apparently steady success in absorbing people's attention, television audiences remain extremely difficult to define, attract and keep. Television audience only exists as an imaginary entity, an abstraction constructed from the vantage point of the institutions, in the interest of the institutions. By looking closely at both American and European approaches to the television audience new insights into the television culture are given, with the audienceseen not as object to be controlled, but as active social subjects, engaging with television in stubbornly contradictory ways.