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| Titel |
The art of the turnaround : creating and maintaining healthy arts organizations |
| Auteur |
M.M. Kaiser |
| Plaats van uitgave |
Hannover, [etc.] |
| Uitgever |
University press of New England, [etc.] |
| Jaar van uitgave |
2008
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| ISBN |
978-1-58465-735-4
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| Annotatie |
XVI, 183 p. ; 24 cm. - Met reg.
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| Trefwoorden |
management, financieel beleid, financiering, public relations, marketing, fondsenwerving, culturele organisaties, theater, dans, opera, Verenigd Koninkrijk, Verenigde Staten |
Samenvatting
Where does the money, both public and private, in arts organizations come from? How important are marketing campaigns, positive press coverage, and a competent staff? And what does effective leadership look like in an arts context? A look at the inner workings of performing arts organizations, as well as theories and best practices developed. The author gives ten basic rules for bringing financially distressed arts organizations back to life and keeping them strong. These rules cover the requirements for successful leadership, the pitfalls of cost cutting, the necessity of extending the programming calendar, the centrality of effective marketing and fund raising, and the importance of focusing on the present with a positive public message. Four major arts organizations has been revived with this 10 rules: the Kansas City Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London's Royal Opera House. |
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