|
|
 |
| Titel |
Marketing and touring : a practical guide to marketing an event on tour |
| Auteur |
H. Maitland |
| Corporatieve auteur |
Arts council England, Scottish arts council, Arts council of Wales |
| Plaats van uitgave |
London, [etc.] |
| Uitgever |
Arts council England, [etc.] |
| Jaar van uitgave |
2004
|
| ISBN |
0-7287-1027-7
|
| Annotatie |
120 p. ; 25 cm
|
|
| Trefwoorden |
voorstellingen, gezelschappen, marketing, publiciteit, publiekswerving, evaluatie (vorm), handboeken (vorm) |
 |
 |
Samenvatting
Aimed at touring companies and presenting venues of all scales to help them get the best out of this important partnership. Based on research from over 100 practitioners, the guide takes readers through the whole process of touring from planning the tour to campaign evaluation. |
|
 |
|
|