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| Titel |
Message in a bottle : the art and science of communication AMA conference 16-18 July 2003, Lighthouse, Poole's centre for the arts |
| Auteur |
D. Richards |
| Corporatieve auteur |
Arts marketing association |
| Plaats van uitgave |
Cambridge |
| Uitgever |
Arts marketing association |
| Jaar van uitgave |
2003
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| Annotatie |
146 p. : afb., fig., schema, tab. ; 30 cm
1,9 mb
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| Trefwoorden |
marketing, fondsenwerving, culturele organisaties, culturele accommodaties, publiek, Verenigd Koninkrijk |
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Samenvatting
The symposium provided a forum for senior marketers and managers to discuss and debate key issues relating to the prediction and measurement of audience behaviours to inform everything from government policy through to the management of individual organisations. It also identified opportunities and points of action for the industry to move forward. |
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