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| Titel |
Tearing down barriers : AMA conference, July 2000 : the Lowry, Salford, thursday July 27th - saturday July 29th 2000 |
| Auteur |
L. Hill |
| Corporatieve auteur |
Arts marketing association |
| Plaats van uitgave |
Cambridge |
| Uitgever |
Arts marketing association |
| Jaar van uitgave |
2001
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| Annotatie |
117 p. : afb., graf., tab., schema's ; 31 cm. - Met lit. opg.
429 Kb
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| Trefwoorden |
marketing, publiek, etnische groepen, jongeren, sociale veranderingen, Verenigd Koninkrijk, congresverslagen (vorm) |
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Samenvatting
Arts marketing questions were discussed: how do we know if we are succesful? How can we tear down barriers? Developing a culturally diverse audience; using monitoring and evaluation to improve practice; understanding young consumers and many other topics. |
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