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| Titel |
Full house: turning data into audiences : a manual for ticketing and marketing professionals |
| Auteur |
R. Tomlinson |
| Editie |
rev. and updated ed.
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| Plaats van uitgave |
Surry Hills |
| Uitgever |
Australia council for the arts |
| Jaar van uitgave |
2006
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| ISBN |
978-1-920784-35-5
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| Annotatie |
XII, 206 p. : fig., graf., tab. ; 21 x 23 cm. - Met lit. opg.
Oorspr. titel en uitgave: Boxing clever. - London, Arts council of Great Britain, 1993
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| Trefwoorden |
publiekswerving, kaartverkoop, marketing, marketingtheorie, management, culturele accommodaties, indicatoren, publiek, computers, databases, internet, handboeken (vorm) |
Samenvatting
Ways to get more out of customers, using the data that are gathered at the Box Office. Data on customers and their transactions are now available from a computerised system with a lot of possibilities. Arts and entertainment organisations need to build relationship with their attenders. The challenge has been to integrate different marketing activities, and in 2006 this process is evolving to a new level. The internet has transformed how customers can find out about art, performances and events. Chapters on different kind of marketing techniques. |
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