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Titel |
# Arttothepeople? : an exploration of Instagram’s unfulfilled potential for democratising museums |
Auteur |
G. Bosello, M. van den Haak |
Tijdschrifttitel |
In: Museum management and curatorship. 37(2022)6(.565–582) |
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Trefwoorden |
musea, kunst, museologie, sociale media, inclusiviteit, democratie, Nederland, tijdschriftartikelen (vorm) |
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Samenvatting Today, most museums present themselves as democratic institutions. Meanwhile, scholarly literature puts much emphasis on the democratising potential of social media for museum practice. Prompted by the scarcity offactual data on museums’ employment of social media, this article presents an empirical study on how art museums use Instagram. Specifically, the research focuses on the extent to, and the ways in which, art museums are harnessing Instagram in order to fulfil their democratic aspirations. Through content analysis, the study shows that Instagram’s potential for a more democratic museology is being harnessed to a very limited extent. The authors present several promising exceptions. |
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