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| Titel |
Does the web diversify the visibility of books? : evidence from French data |
| Auteur |
S. Peltier, M. Touré |
| Tijdschrifttitel |
In: International journal of arts management. 20(2019)3(Spring.6-19) |
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| Trefwoorden |
boeken, boekenvak, verkoop, reclame, marketing, sociale media, economische aspecten, internet, Frankrijk, case-studies (vorm), tijdschriftartikelen (vorm) |
Samenvatting
The long tail effect predicts that Web 2.0 techology improves the visibility of and attracts public attention to books that do not appear in traditional media. The authors test this hypothesis using indicators of visibility and audience, both offline and online. The results show that although the digital world does improve the visibility of lesser-known books compared to traditional media, audience activities remain limited to a small number of books. The online word-of mouth is concentrated on a few books. Online recommendation tools are not necessarily beneficial for those authors with the most oflfine media coverage, especially in the field of comic books. |
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