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| Titel |
Arts marketing performance: an artistic-mission-led approach to evaluation |
| Auteur |
M. Boorsma, F. Chiaravalloti |
| Tijdschrifttitel |
In: The journal of arts management, law, and society. 40(2010)4(Oct/Dec.297-317) |
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| Trefwoorden |
kwaliteit, marketing, marketingtheorie, publiek, management, culturele organisaties, tijdschriftartikelen (vorm) |
Samenvatting
Attention to the new strategic role of arts marketing within the emerging relational view of the arts and by integrating recent literature on performance management in nonprofit organizations, a theoretical contribution to the body of knowledge on arts marketing performance evaluation. |
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