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| Titel |
Toward a new conceptual framework for business investments in the arts : some examples from Italy |
| Auteur |
R. Comunian |
| Tijdschrifttitel |
In: The journal of arts management, law, and society. 39(2009)3(Fall.200-220) |
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| Trefwoorden |
efficiency, sponsoring, beeldende kunst, kunst, cultuur, economie, economische aspecten, onderzoek, creatieve industrie, commercialisering, markt, Italië, tijdschriftartikelen (vorm) |
Samenvatting
The Italian landscape presents some interesting challenges and trends for making sense of business investment in the arts from a business perspective. Existing models do not seem to provide a meaningful explanation as to why companies are becoming more involved with arts and culture. A new conceptual framework needs to be drawn that takes into consideration the cultural economy perspective. Such a framework needs to present business investments in the arts as a meaningful socioeconomic choice within a company value-chain and must attempt to investigate its impact in terms of economic competitiveness. The author's preliminary findings suggest the value of such a framework in the specific case of Italian companies investing and collaborating with the arts, but further research is needed to consider its application to other international contexts. |
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