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Titel
Film critics : influencers or predictors
Auteur
S.M. Shugan
,
J. Eliashberg
Tijdschrifttitel
In:
Journal of marketing
. 61(1997)(Apr.68-78)
Trefwoorden
tijdschriftartikelen (vorm)
,
kunstkritiek
,
films
,
publiek
,
marketing
Samenvatting
Empirically is shown that critical reviews correlate with late and cumulative box office but do not have a significant correlation with early box office receipts. This finding suggests that critics appear to act more as leading indicators than as opinion leaders.