Introductie
Zoeken
Resultaten
Details
Selectie
Zoekhistorie
Zoekprofielen
Verfijn zoekresultaat
Print
Record
1
van
1
Titel
The enterprise of the art institution in late capitalism
Auteur
N. Möntmann
Tijdschrifttitel
In:
Transversal webjournal
. (2006)1
Trefwoorden
kapitalisme
,
cultureel ondernemerschap
,
culturele accommodaties
,
economisch belang
,
musea
,
Europa
,
Verenigde Staten
Samenvatting
The example of the Guggenheim Museum most clearly demonstrates how the institution is conceived and staged by politicians and sponsors as a temple of consumption and how the global expansion of the institution is precisely calculated. It is no secret that art as a location factor played the largest role in the decision for Bilbao as the site for the spectacular Frank O. Gehry building of the Guggenheim Museum.This result has set a trend as the "Bilbao Effect" today. Another American mega-institution sets standards for the progressive corporatization of museums, the new MoMA.