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Titel
Step back in time and live the legend : experiential marketing and the heritage sector
Auteur
D.S.R. Leighton
Tijdschrifttitel
In:
International journal of nonprofit and voluntary sector marketing
. 12(2007)2(May.117-125)
Trefwoorden
cultureel erfgoed
,
cultuurtoerisme
,
vrijetijdsbesteding
,
marketing
,
tijdschriftartikelen (vorm)
Samenvatting
This paper investigates experiential marketing as a potential survival strategy for cultural heritage attractions competing in the leisure and tourism marketplace. The paper explores the nature and scope of the heritage industry, heritage as a consumption-based experience and the evidence of adoption of the experiential paradigm by a number of sites and attractions.
Exemplaarnummer
M08-043
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