|
|
 |
| Titel |
Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations |
| Auteur |
T.A. Kirchner, ... [et al.] |
| Tijdschrifttitel |
In: International journal of nonprofit and voluntary sector marketing. 12(2007)2(May.95-116) |
|
| Trefwoorden |
kunstbeleid, overheidsfinanciering, orkesten, marketing, Verenigde Staten, tijdschriftartikelen (vorm) |
Samenvatting
This exploratory study researches and analyzes the empirical effects of financial levels of government support and marketing practices on the financial health of nonprofit performing arts organizations. study analyzes a sample of 63 American professional symphony orchestras employing 20 years of data. The correlations among financial levels of government support and marketing activities were positive and significant, the correlations among levels of government support and financial health were negative and significant, and the correlations between levels of marketing activity and financial health were negative and varied in significance. Causal analyses were less conclusive, but significant causal relationships were found for large symphony orchestras, indicating that segmentation research may be warranted. Implications and opportunities for future research are presented which have potential application for government agencies, academic researchers, and arts organization managers, boards of directors, and donors. |
|
|
|
|
|
|