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| Titel |
New perspectives on arts and nonprofit marketing |
| Auteur |
L. Woodliffe, R. Bennett |
| Tijdschrifttitel |
In: International journal of nonprofit and voluntary sector marketing. 12(2007)3(Aug.175-176) |
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| Trefwoorden |
marketing, culturele organisaties, tijdschriftartikelen (vorm) |
Samenvatting
Guest editorial for the special issue of the International journal of nonprofit and voluntary sector marketing about new perspectives on arts and nonprofit marketing. Special issue contains the final revised versions of a selection of papers originally presented at the Fifth international colloquium on nonprofit, social and arts marketing held at the University of the West of England, and the First joint workshop of the nonprofit, social and arts and heritage marketing special interest groups of the Academy of marketing hosted by London Metropolitan University. |
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