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| Titel |
The Olympics in Australia : museums meet mega and hallmark events |
| Auteur |
C. Scott |
| Tijdschrifttitel |
In: International journal of arts management. 7(2004)1(Fall.34-44) |
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| Trefwoorden |
publiekswerving, musea, manifestaties, Australië, tijdschriftartikelen (vorm) |
Samenvatting
Museums operate in a leisure environment in which there is increasing competition for audiences: arts festivals, mega events as the Olympics, all compete for audience and sponsors. The challenge for museums is to capitalize on these events and to use them as an opportunity to build a profile and attract audiences. Exploration of the impact of the Olympics on Australian museums. |
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